John Gerzema, an Athena Center Fellow and author of the best-selling book, The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule the Future, is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new interests and demands. Gerzema is chief insights officer at Young & Rubicam, where he oversees the world’s largest database of brands and consumer behavior. A best-selling author, columnist, and speaker, his books, research, and interviews have appeared on “best of” lists at Fast Company, Inc., and The Week Magazine and in The Harvard Business Review, The Economist, The Wall Street Journal, The New York Times, and more.
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