Dan Ariely offers a thought-provoking look at how and why we lie, explores conflicts of interest, whether the chance of getting caught affects how likely we are to cheat, and whether companies pave the way for dishonesty.
When asked if he always wanted to be a scientist, Russell D. Romeo answers instantly and without equivocation: "Absolutely not. When I arrived at college, I planned to major in music theory and train as a classical guitarist."
But Edinboro University's first-year courses in psychology, sociology, anthropology, and philosophy introduced him to the study of human behavior and the workings of the brain.
"For me, the combination of those courses was the perfect storm of getting interested in the mind," Romeo recalls. "I decided I didn't want to be a starving artist my whole life. I decided to be a starving scientist instead."